Hitting the ground sprinting
Tresp Law, APC had the benefit of having strong marketing goals and a great willingness to invest in whatever it took. Unfortunately however, what they were missing was direction in where to put that effort and knowledge on how to execute. As a law firm, they provide a service; something that google ads has a tough time properly tracking conversions for. Because they’re client retention rate is exceptional once they get the client in the door, To overcome this I redesigned the way Google recognized conversions to be more digital and allowed their paid-ad campaigns to operate more efficiently.
workin closely with the implementation team at Google, I created an ecosystem of paid-ad campaigns that allowed Tresp Law to dominate their respective sectors. In an attempt to hold myself accountable, we held weekly strategy meetings and monthly analytics meetings with Tresp Law where I would walk them through what I was working on, the performance of each campaign, and then we’d discuss their feedback and upcoming goals. The results were similar to what you see above: consistent increases in users and conversions with the addition of lowering cost-per-click and bounce rates.
As the legal industry can sometimes feel like the saltine cracker of creative outlets, I found joy in getting ludicrously analytical and finding creative solutions to maintain growth and outperform competitors through paid-ad campaigns.